Rosemary Essential Oil ~ Powerful, Penetrating and Rising

By Marc J, Gian, L.Ac., LMT


Rosemary: Cardinal Oil for Upward Direction   marcsheadshot-crop

There are 4 major directions when working on clients: Upward and Outward corresponding to Yang energy (as with Rosemary and Lavender), Inward and Downward- correlating to Yin (as with Myrrh and Spikenard)


To understand the directionality of Essential Oils, it is important to know the temperature and the depth that oils will penetrate into the body — or in terms of Traditional Chinese Medicine, the Wei, Ying or Yuan levels. It is also important to understand how and where the plants from which the oils are obtained grow. Understanding these basics help us to accurately predict and anticipate the desired effect. As this is the first blog in a series, we will begin with the Upward direction.  Read more ...

Flying In? Here’s airport information


St. Petersburg/Clearwater International Airport
14700 Terminal Blvd  
Clearwater, FL 33762

Directions from airport to hotel:
Take Ulmerton Road East to I-275 South, Exit 22: Interstate 175. The exit will turn into 5th Avenue South. Follow 5th Avenue South to First Street South, turn left, Hilton is 2 blocks down on the Left. 

Distance from Hotel: 15 mi. 
Drive Time: 20 min. 

Tampa International Airport
4100 George J. Bean Parkway
Tampa, Florida 33607

Directions from airport to hotel:

Take I-275 South to Exit 22: Interstate 175. The exit will turn into 5th Avenue south. Follow 5th Avenue south to First Street south, turn left, Hilton is 2 blocks down on the Left. 

Distance from Hotel: 22 mi. 
Drive Time: 30 min. 



Super Shuttle

Pinellas Suncoast Transit Authority

*The Hilton offers a shuttle that operates within a 3 mile radius of the hotel in the downtown area.

Don’t let the early bird get away…

Early Bird*
Pay by 5/31/13

Registration for Members

Members qualify for significant discounts.

Join Now to receive these discounts.



Conference - Fri-Sun  (Sep 20-22, 2013)



"Plan Ahead Plan"
3 equal payments of $142 to a total of $426.

Pay the first $142, then two automatic payments of $142 each will be processed 45 days apart.


Daily Rate - Friday Only


Daily Rate - Saturday Only


Single Lecture


Pre-Conference - Thursday (Sept 19)
9:00 am - 4:00 pm - Including lunch

Clinical Safety:  The Way Forward

with Robert Tisserand


2013 Conference Reception - Friday Night
For those not signed up for full conference.
Included in full conference registration.

For non-members, click here for your early bird pricing.

News Flash!

News Flash! 

The Alliance of International Aromatherapists is approved by the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) as a continuing education Approved Provider, 
You will be able to earn NCBTMB continuing education at the conference for most of our sessions. More information to come.


Find an Aromatherapist QR Code

How could you use a QR code?

Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.

Add them to any print advertising, flyers, posters, invites, TV ads etc containing:

  • Product details
  • Contact details
  • Offer details
  • Event details
  • Competition details
  • A coupon
  • Twitter, Facebook, MySpace IDs
  • A link to your YouTube video



Here is a QR code that you can use in your marketing material for "Find an Aromatherapist".  Just copy and paste this to your materials.  It's just that simple.  You can take it one step further and have it go straight to your Find an Aromatherapist page.  You can add that QR code to your business card, when scanned, it will tell them everything they need to know about you.  Simple.

find an aromatherapist

Bev’s Musings





Do you ever wonder why you just can't see eye to eye with someone. I saw a great explanation of this by Alan Weiss. Glad he figured this one out. This is from Alan's Monday Morning Memo.  Thanks, Alan.



"One of my granddaughters, Alaina, noticed that Bentley (our white German Shepherd puppy) had his toys on the floor in front of his bed. So, she dutifully picked up each one and deposited it in the bed. As soon as she did so, Bentley threw it back onto the floor. Alaina (four years old) kept retrieving, and Bentley (four months old) kept tossing. To her it was straightening up, to him it was a great game. Since they had differing objectives, they were never going to cooperate, although they did have a symbiotic relationship. Ask yourself, when you perceive less than full cooperation–or if you are receiving cooperation but still not making progress–whether you and the others have common objectives and self-interests. People’s default behavior is to act in their own self-interest. I told Bentley and Alaina that we were going for a ride and they both headed for the door, Alaina opening it and Bentley protecting her in their now common pursuit. That’s why I make the big bucks…."